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Are you a boutique or shop owner and are thinking about going down the route of also selling jewellery? If you’re unsure how to get started, then give this a read for some useful tips and essential advice to help increase your revenue and give your business a boost over competitors.

Sometimes discounts may seem a little bit suspicious. People who see large "SALE!" captions on store displays are often being tempted by a little voice inside their heads, saying: “this is a real bargain, buy now!” Unfortunately, it may appear that stores are trying to take advantage of their customers’ naivety